VectAd fuses your Shopify, CRM, loyalty, and survey data into a single model of who behaves like your best customers — then turns it into clean seed and suppression audiences for Meta, Google, and TikTok. Better signal in, less wasted spend out.
Connect Shopify, your CRM, loyalty, SMS, and surveys in minutes. We unify them into one customer profile — no warehouse, no engineering sprint.
Instead of rule-based filters, VectAd scores every customer on real behavior — purchases, LTV, repeat, engagement — to model who looks like your best buyers.
We turn those scores into clean seed audiences and precise suppression lists — the inputs that actually move platform performance. The asset stays yours.
Push hashed audiences to Meta, Google, and TikTok and feed high-quality signal back via CAPI — so the platforms' own AI optimizes on your best data.
We unify every signal per customer, score intent and value, then cluster lookalike behavior into living segments.
Each segment becomes a privacy-safe list of hashed identifiers — emails, phones, mobile ad IDs. Your raw stats never leave.
Synced as Custom & Lookalike Audiences, kept fresh automatically.
The loop: campaign performance and new behavior flow back in — segments re-score and re-sync continuously, so your audiences sharpen with every cycle.
Most tools only activate their own data — your email lists, or just Shopify's network. VectAd fuses Shopify, CRM, loyalty, SMS, and surveys into one model.
Rigid filters miss the customers in between. VectAd scores everyone on real behavior, so your seed lists reflect propensity — not a hand-built segment.
The most underrated lever in paid media: stop paying to reach existing customers and near-converters. Precise exclusion lists work fully on-platform.
We don't claim to outsmart Meta's AI — we feed it cleaner seeds and stronger CAPI signal so its own models optimize on your best customers, not noise.
Keep prospecting, retargeting, and suppression coherent across Meta, Google, and TikTok at once — without juggling exports for every platform.
Your unified profiles and audiences stay yours — exportable anytime, no Shopify Plus tier required, no exit tax. Convenience without lock-in.
You can connect any customer list — hash it, suppress existing buyers, and the platform builds a lookalike for free. The real question is whether our model adds lift on top of that. Here's the honest spectrum.
Rich behavior, repeat purchases, multiple data sources — exactly what a model needs to beat a flat list.
You'll get real value from suppression and clean lists — just don't expect miracles from purchase-prediction.
Connecting still works — we just won't pretend we beat the platform's native lookalike when there's no behavior to model.
Your customer data and the ad platforms never swap raw records. They meet on a privacy-safe bridge — hashed identifiers that line up on both sides without exposing a single email or phone number.
Identifiers are SHA-256 hashed before they ever leave — the same one-way hashing the ad platforms accept.
Platforms match your hashes to their users — no raw data shared — then their own AI expands the seed into Lookalikes.
The bridge is the hash. Raw emails, phone numbers, and behavior never travel to the ad platforms — only irreversible hashes that line up with the identifiers they already hold.
Where VectAd adds value: the platforms run the expansion — our job is feeding them a cleaner seed, sharper suppression, and conversion signal back via CAPI, so their AI optimizes on your best customers instead of noise.
The same signals that sharpen your ad targeting also reveal what content lands, when to post, and how to speak to intent. Most tools stop at the ad buy. We don't.
Know what topics, formats, and angles your high-intent audience actually responds to — so every blog post, video, and guide pulls its weight.
Post when your best customers are listening, with messaging shaped by the same behavior signals that power your ad audiences.
Your audience's behavior reveals what they care about before they search for it. Build content around intent, not just keyword volume.
Understand which creative themes, hooks, and formats perform with your highest-value cohorts — then double down on what works.
Speak to where someone is in their journey — from first touch to repeat buyer — with copy shaped by real behavioral patterns.
The same intelligence that sharpens Meta and Google ads also powers email segments, SMS sends, and any channel you run.
Not another single-source sync or a rented network list. Fuse all your customer data into one model, push cleaner seeds and suppression to every platform, and keep the signal that gets more valuable with every campaign.
Spin up propensity-scored seed audiences that mirror your highest-value customers — better inputs for the platforms' own lookalike engines.
Precise suppression and sharper seeds mean fewer impressions paid to people who'll never convert — or already have.
Every campaign feeds conversions back into your model, so your seed and suppression lists get sharper over time — and they stay yours.
Meta, Google, and TikTok — keep prospecting, retargeting, and suppression consistent everywhere with privacy-safe matching.